The cognitive leap: enhancing algebraic thinking in STEM education

The cognitive leap: enhancing algebraic thinking in STEM education By KJ Ndweni Welcome to a world where operations and numbers no longer align with the familiar rules of arithmetic. Instead, this world dances to the abstract rhythm of algebra. Have you ever wondered if the key to unlocking the mysteries of advanced mathematics lay not […]

The world we perceive: recognising and understanding our potential for bias

The world we perceive: recognising and understanding our potential for bias By Bonita Sadie “Everyone is a prisoner of his own experience. No one can eliminate prejudices — just recognise them.”— Edward R. Murrow Human perception is a complex and multifaceted process, shaped by an intricate interplay of cognitive, social, and cultural factors. In this […]

Can Marketing Mix Modelling (MMM) translate to Money-Making Machine?

By Bill Seota, Data Scientist Marketing is a field that I find particularly interesting. I recently delved into Marketing Mix Modelling (MMM) and was sceptical when I came across it being referred to as a Money-Making Machine. Can it be? Let’s unpack this technique that is being used extensively by company’s marketing professionals and advertising […]