Can Marketing Mix Modelling (MMM) translate to Money-Making Machine?
By Bill Seota, Data Scientist Marketing is a field that I find particularly interesting. I recently delved into Marketing Mix Modelling (MMM) and was sceptical when I came across it being referred to as a Money-Making Machine. Can it be? Let’s unpack this technique that is being used extensively by company’s marketing professionals and advertising […]
Making Your Decisions Easier: An Approach To Uncertainty
Decision-making is one of the most common tasks we perform daily. Questions become more involved as they increase in difficulty. Should I quit my job and start my own business? How should I invest my money (assuming I™m earning more than I need)? Many of these questions can be answered numerically by probability models of […]
